Vix and Sofia

Created by designer Paula Hermanny in 1998, Vix swimwear is a leader in the swim and resort wear categories and sunbathing beauties all over the world have been spotted sporting her fabulous designer bikinis, sweet tankinis, and chic one-pieces.

Growing up in the small beach town of Vitoria in Brazil, Paula Hermanny spent most of her days as a girl in a swimsuit. As a young adult, her love of travel took her to San Diego to study English. However, frustrated by the lack of stylish and functional swimwear in the U.S. market, Paula decided to pursue her dreams and focus on the contemporary swim market.
Vix, whose name is a derivative of her hometown Vitoria, was thus started in 1998, with a small capsule collection of brazilian-cut bikinis. Since then Vix has evolved into a vast collection of swim and resort wear including bikinis, tankinis, one-pieces, sarongs, caftans, and beach dresses for the resort, spring, and summer seasons, and beyond.

With the huge success of the Vix collections, Paula has since been able to branch out by launching Sofia by Vix, a whimsical and flirty line for a slightly younger market.

Tica's Vix bikinis

Tica's Sofia bikinis