Vilebrequin
Who would have thought that the man who founded Vilebrequin swimwear started his company by cutting up a red and white checked tablecloth into a pair of swimtrunks. But on that day in Saint-Tropez in 1970 Vilebrequin swim shorts were born. He was satisfied with the cut but not the fabric, so Vilebrequin began testing other materials, and specifically a super fast drying spinnaker canvas that changed the face of mens swimwear. In the begining Vilebrequin's swim shorts were only sold in Saint-Tropez, but a dedicated celebrity following help to bring Vilebrequin to the international for-front of men's swimwear. The first store opened in 1996 and the short's design was an immediate hit and embraced by the celebrities and beautiful people who paraded around Saint-Tropez in their exciting new attire. Today the Vilebrequin collection is a lot more extenisve selling shorts and trunks in hundreds of different styles, long, classic and short, ranging from elastic waistbands to those with more stylized cuts featuring a flat waistband and lace-up or grommet fastenings. Each year, Vilebrequin issue a new set of prints, and the trunks attract a following similar to the prints of Hermès ties. Vilebrequin was also the creator of the company's marketing concept, "Like Father - Like Son," as a miniature version of daddy's bathing trunks is available in all sizes, starting at 6 months, and available in a large selection of the prints. Still sold in the original store in Saint-Tropez, the creative offerings of this legendary swimwear manufacturer are now available in all the major capitals of the world as well as the most prestigious sea and lakeside resorts. Tica are fortunate enough to be one of only a few Vilebrequin UK stockists and like the Vilebrequin boutiques all shorts are accompanied by a navy blue waterproof pouch for travel, made with a specially-treated canvas that prevents the other items in your suitcase from getting wet. We have been selling Vilebrequin swimwear in our store and online from the begining of 2007 and love the colour and designs which feature anything from turtles to parrots. Visit our shop or browse thorugh our Vilebrequin collection online you won't be disappointed. |
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